THE ART OF LIVING FOUNDATION LAUNCHES GLOBAL HAPPINESS PLATFORM

Truly Happy Enables Users To Find The Inner Source Of Happiness During Dark Times

Washington DC, August 11, 2014 - The Art Of Living Foundation , a non-profit, educational and humanitarian organization announced the launch of Truly Happy, a global happiness platform offering practical tools to experience, track and share happiness. Art of Living Foundation has built highly effective educational and self-development programs and tools to facilitate the elimination of stress and foster deep and profound inner peace, happiness and well-being.

See more at: http://www.free-press-release.com/news-the-art-of-living-foundation-launches-global-happiness-platform-1407796711.html#sthash.inrEWgTr.dpuf

Truly Happy Enables Users To Find The Inner Source Of Happiness During Dark Times

Washington DC, August 11, 2014 - The Art Of Living Foundation , a non-profit, educational and humanitarian organization announced the launch of Truly Happy, a global happiness platform offering practical tools to experience, track and share happiness. Art of Living Foundation has built highly effective educational and self-development programs and tools to facilitate the elimination of stress and foster deep and profound inner peace, happiness and well-being.

- See more at: http://www.free-press-release.com/news-the-art-of-living-foundation-launches-global-happiness-platform-1407796711.html#sthash.inrEWgTr.dpuf

Truly Happy Enables Users To Find The Inner Source Of Happiness During Dark Times

Washington DC, August 11, 2014 - The Art Of Living Foundation , a non-profit, educational and humanitarian organization announced the launch of Truly Happy, a global happiness platform offering practical tools to experience, track and share happiness. Art of Living Foundation has built highly effective educational and self-development programs and tools to facilitate the elimination of stress and foster deep and profound inner peace, happiness and well-being.

- See more at: http://www.free-press-release.com/news-the-art-of-living-foundation-launches-global-happiness-platform-1407796711.html#sthash.inrEWgTr.dpuf

Vemma & Dr. Chauncey Crandall: PR for Businesses of All Sizes

There are few things that are more important than the public relations campaign for a companies online brand. Online public relations can exponentially improve the outreach of a business with minimal expense; however, there are certain rules that businesses should adhere to online.

The first rule is simple: Do not try to market to everyone on the Internet.You can avoid this by keeping your communications personal. Just because you can market to all 7 billion people on the planet at once with an automated message does not mean that you should. Even the people that would have otherwise been interested in your product will view your content is spam and disassociate themselves from you.

Dr. Chauncey Crandall does a great job as a doctor who regularly markets in a targeted focused manner, and indeed it really works very well.

Second, use comedy and the concept of the viral video. A viral video is great public relations – as they are often incredibly funny or incredibly informational. The production value on these videos is usually quite high as well. This does not mean that you have to go out and purchase expensive equipment; it simply means that you have to have someone behind the editing boards that knows what they are doing. The hardware that you need in order to create a good video is under $1000 these days – do not let anyone tell you that creating something that the entire Internet can view as a professional video is out of your reach any point.

Vemma is a very successful beverage brand making great videos.

Third, you must be sure to keep your webpages up to date. The best public relations is to make sure that your technologies are currents and that all of your links work. There is nothing more straining to a potential customer than inbound marketing to a website that is obviously in need of an overhaul.

Putin Remains The King Of Media… And Of Russia

While the world waits to see if an actual war will erupt between Russia and Ukraine, the communications battle continues. As one who owns a PR agency, and is married to a Ukrainian born, Russian-speaking wife who watches Russian TV daily, I have unique insight in this arena.

Ukrainians watch Russian TV - which is very pro-Putin and it makes it much harder to win the hearts and minds of Russian-speakers anywhere in the world. While Pro-Russian forces, over the past 10 days, have taken over more than a dozen government offices in 10 Ukraine cities, the story being told to the Russian people is completely different than that which we see in the West. Russian media speaks of being "on the verge of a civil war", and continually shows images of so-called Ukrainian acts of aggression. Anti-American messages are heard and the word of Putin is regarded as gospel.

As I said in The Huffington Post some months ago, Russian President Vladimir Putin is a Public Relations genius.  His domestic popularity is through the roof – and the Russian Premier pays considerable attention to the foreign media (perhaps more than to foreign government officials.)

As  Putin said this week during a call with President Obama "Russia retained the right to protect its interests and Russian speakers living in Ukraine if violence spread to eastern Ukrainian regions and the Crimea." He pointed to "real threats to life and health of Russian citizens and numerous compatriots living in that country."  He knows to speak that way to appear as a strong man to his audience.

A poll conducted by the Public Relations arm of the Euromaidan - together with the Agency for Social Research - of 4200 people found that 56.8% of Russians "support the introduction of troops into Ukraine." 52% of Russians answered in the affirmative in response to the question "Are you ready to be drafted into the army to carry out such a mission or send your child to war?"  The people support Putin – who carries on with his comments of 2005 that the collapse of the Soviet empire "was the greatest geopolitical catastrophe of the century." Putin  continues to enjoy ample support from his people - and for a powerful leader most concerned with domestic affairs, that matters. 

Putin has shown himself to understand media - who can forget the September 2013 op-ed in the New York Times, which urged the American people to oppose a U.S. initiative for military strikes in Syria? He continues the theme of being a strong voice against America - protecting Russian honor.

Putin continues to march forward - This week alone, he threatened to start charging Ukraine in advance for natural gas supplies, and continued to justify Russia's military action to foreign media - as his troops move forward in Ukraine.  Yet, he continues to manipulate the media, and he is not likely to give up on Ukraine so quickly.

Putin is winning the media war in Ukraine and Russian hands-down, and he is scoring points internationally. His mastery of the media is sure to make it that much harder for America and the European Union to oppose him. Meanwhile, American PR firm Ketchum continues its contract with the Russian government, which has earned the firm over $55 million since 2006.

Ronn Torossian does not speak Russian – he does however love the spy TV show about Russians, The Americans.

Universal Orlando PR is absolutely magical

Recently, the Universal Orlando Resort announced the long awaited expansion of its popular Harry Potter themed attractions. In addition, the park officials announced additional renovations that will truly bring them on par with their crosstown rivals. Ronn Torossian said that the new expansion will likely help turn what was once considered two independent parks into a singular vacation destination, much like rival Disney in nearby Kissimmee.



Hogwarts, and other Potter attractions were once housed only in Islands of Adventure. The newest attractions will be housed in Universal Studios, and connect the two parks. One of the main draws is certain to be the Hogwarts Express, which will allow visitors to cruise the British countryside just like characters from the beloved books and movies.



The train will connect the London-themed area at the Studios Park to Hogwarts at Islands of Adventure. Riders will encounter Hagrid, the Weasley twins, and the Knight Bus, among other story highlights. To make certain of the authentic look, Universal worked with a group of set designers from the film on both the environment and the train.



In addition to the new areas, the parks are debuting a new hotel experience. The goal is to connect the parks and the hotel in such as way that, according to officials, “guests feel like they are staying in the parks.”



This last piece for their public relations consultant in NYC is the aspect that truly brings the parks on par with the competition. “It’s that resort feel. That connection that takes guests from a “park stay” feel to a full on resort experience. That is the aspect Universal is focusing on, as they should.”

Vemma® Introduces Verve ParTea™

Verve ParTea is one of a kind, because it is part energy drink, part tea, and part nutritional supplement. Verve ParTea is made from organic green tea leaf and extract, combined with Vemma nutritional ingredients, and Verve energy enhancers. 

Unlike many of its competitors, Verve ParTea contains just 40 mg of natural caffeine, compared to many brands that have over 120 mg of caffeine. Verve ParTea is just 45 calories and contains no artificial colors or sweeteners. Verve ParTea has a crisp, mildly fruity taste and is lightly sweetened with cane sugar, stevia, and xylitol. Sugar content is only 5 mg per serving. 

The Vemma formula is infused with the rare mangosteen fruit. Mangosteen is a rare superfruit primarily found in Southeast Asia and scientifically known as Garcinia mangostana. No relation to the mango, it has been hailed as the “Queen of Fruits” and has been used for centuries by Asian health practitioners for its beneficial healing properties.

Verve ParTea is another winner addition to Vemma’s line of dietary supplements and energy drinks, including Vemma, and Verve.

Great Inspirational Quotes: Vemma To Winston Churchill To Michael Lichtenstein

From real estate entrepreneurs like Michael Lichtenstein to many others, quotes are something shared in many offices – and have made many people focused towards success.  Some inspirational quotes on the very topic of inspiration:

•  “Genius is one percent inspiration and ninety-nine percent perspiration.” Thomas A. Edison
• “We shall draw from the heart of suffering itself the means of inspiration and survival.” Winston Churchill
• “It is a fact often observed, that men have written good verses under the inspiration of passion, who cannot write well under other circumstances.” Ralph Waldo Emerson
• “My mother taught me about the power of inspiration and courage, and she did it with a strength and a passion that I wish could be bottled.”Carly Fiorina
• “In life you need either inspiration or desperation.”Tony Robbins
• “You can't wait for inspiration. You have to go after it with a club.” Jack London
• “Inspiration is hard to come by. You have to take it where you find it.”Bob Dylan
• “Vemma means keep going, and win.”
•  “I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together.” Queen Elizabeth II
• “Inspiration is one thing and you can't control it, but hard work is what keeps the ship moving. Good luck means, work hard. Keep up the good work.” Kevin Eubanks
• “It's lack that gives us inspiration. It's not fullness.” Ray Bradbury

Media Double Standards Against Israel

OpEd by: Ronn Torossian

Israel is so constantly subject to obscene double standards by the media, it reminds me of a touching scene from the movie Defiance, about Jewish partisans during the Holocaust where the prayer leader begs of G-d “Please, choose another people! We’ve run out of blood, so please choose another people.” When incidents which portray the truth about Israel – as the victim – they are often ignored by the media.  Two incidents this week which occurred in Jerusalem received zero mainstream media coverage, outside of the Israel/Jewish related media. If the shoe had been on the other foot there would have been wall-to-wall media coverage, United Nations condemnations, and who knows what else:

At the holiest Jewish site in the world, Jews dared to sing Hanukkah songs and pray – and for this were attacked by Muslim worshipers on the Temple Mount in Jerusalem on Sunday.  In Israel, which is often falsely condemned for “oppressing” Arabs, Jews were banned from praying at the site after the Muslims attacked them.  No media coverage surrounding any of this. (No calls from world leaders about this Palestinian Arab action creating a crisis for peace talks, or as an obstacle to peace.)  Imagine if Jews attacked Arabs while they were praying?

A two year old toddler, Avigail Ben-Zion, sustained serious head as the result of Arab terrorists throwing a three-pound rock through the window of the car her mother was driving in Jerusalem Thursday night.   A complete black wall of silence. Both of these incidents occurred in Jerusalem – and there was literally not one foreign or International news organization which covered either of these stories. Imagine if Jewish teenagers threw rocks at Arab toddlers?

Jews pray and Jews drive cars – and are attacked and the media ignores it. Media ignoring these incidents is simply insane. 

Bob Dylan wrote a song in 1983 called “Neighborhood Bully” which is a perfect description of today: “He's criticized and condemned for being alive. We are supposed to turn a blind eye while millions of Israeli citizens are in danger .He's not supposed to fight back, he's supposed to have thick skin, He's supposed to lay down and die when his door is kicked in.” “The neighborhood bully been driven out of every land - He’s wandered the earth an exiled man - Seen his family scattered, his people hounded and torn -  He’s always on trial for just being born - He’s the neighborhood bully.”

Everything in Israel attracts undue media attention – except when Jews are harmed. A Zionist leader Ze’ev Jabotinsky had the answer when he wrote “Instead of Excessive Apology” in 1911: “We constantly and very loudly apologize…. Instead of turning our backs to the accusers, as there is nothing to apologize for, and nobody to apologize to, we swear again and again that it is not our fault… Isn’t it long overdue to respond to all these and all future accusations, reproaches, suspicions, slanders and denunciations by simply folding our arms and loudly, clearly and calmly answer with the only argument that is understandable and accessible to this public: ‘Go to Hell’?”  

This PR Agency owner says Israel needs to act in its best interest always and regularly – and sometimes forget about negative PR.

Ronn Torossian is CEO of 5WPR, a leading independent PR Firm.