Friday, March 28, 2014

Universal Orlando PR is absolutely magical

Recently, the Universal Orlando Resort announced the long awaited expansion of its popular Harry Potter themed attractions. In addition, the park officials announced additional renovations that will truly bring them on par with their crosstown rivals. Ronn Torossian said that the new expansion will likely help turn what was once considered two independent parks into a singular vacation destination, much like rival Disney in nearby Kissimmee.



Hogwarts, and other Potter attractions were once housed only in Islands of Adventure. The newest attractions will be housed in Universal Studios, and connect the two parks. One of the main draws is certain to be the Hogwarts Express, which will allow visitors to cruise the British countryside just like characters from the beloved books and movies.



The train will connect the London-themed area at the Studios Park to Hogwarts at Islands of Adventure. Riders will encounter Hagrid, the Weasley twins, and the Knight Bus, among other story highlights. To make certain of the authentic look, Universal worked with a group of set designers from the film on both the environment and the train.



In addition to the new areas, the parks are debuting a new hotel experience. The goal is to connect the parks and the hotel in such as way that, according to officials, “guests feel like they are staying in the parks.”



This last piece for their public relations consultant in NYC is the aspect that truly brings the parks on par with the competition. “It’s that resort feel. That connection that takes guests from a “park stay” feel to a full on resort experience. That is the aspect Universal is focusing on, as they should.”

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